Swisscontact Overview
We promote inclusive economic, social and ecological development? to make an effective contribution towards sustainable and widespread prosperity in developing and emerging economies. With this objective in mind, we offer the chance to?economically and socially disadvantaged people?to improve their lives on their own initiative.
TERMS OF REFERENCE
Title: Web design Expert – Swisscontact Rwanda
Locations: Kigali RWANDA
Expected Assignment Period: February 2025
Persons Responsible: Market Manager- Poultry
CASA PROGRAMME OVERVIEW
As a programme funded by the UK’s Foreign, Commonwealth and Development Office (FCDO) – International Climate Finance (ICF), CASA demonstrates the business case for global and national investment in climate-resilient agri-food systems that increase smallholder farmer incomes. The programme facilitates increased investment in agribusinesses by demonstrating the commercial and development potential of inclusive business models with smallholder farmer supply chains. CASA achieves this by:
- Demonstrating the commercial viability – and building the investment-readiness – of small and medium-sized (SME) agribusinesses with smallholder farmer supply chains
- Helping impact and return-oriented investors to increase the impact of their investments through the provision of inclusive technical assistance
- Strengthening the voices of smallholder producers (especially of women in agribusiness decision-making) and their positions within supply chains (through improved offtaking or aggregation arrangements), and
- Filling the information, evidence and learning gaps holding back investment.
To demonstrate the commercial and development potential of business models with smallholder farmer supply chains, CASA Component A (Market Systems Development), implemented by NIRAS and Swisscontact, pilots catalytic interventions within agricultural value chains in Ethiopia, Malawi, Nepal and Rwanda (and formerly Uganda) that support agri-SMEs to prepare for and secure investment while connecting smallholder farmers to commercial markets and building their resilience in the face of climate change.
PARTNER BRIEF BACKGROUND
Platinum Agribusiness Ltd (PA) is a Rwandan profit-making company producing poultry products. PA started in 2018 with 5,000 birds and has grown to a capacity of 40,000 layers. The company is in Bugesera District in the Eastern Province. Currently PA employs 33 staff.
To manage and control egg sales, PA owns two wholesale outlets in Kigali.
PA currently produces 765,000 eggs (equivalent to 25,500 trays) per month. The company plans to increase its egg production capacity to 50,000 trays per month by September 2025. Additionally, PA is diversifying its operations to include feed manufacturing, with a new feed mill ready to commence operations, serving as a cornerstone for producing high-quality feed.
ASSIGNMENT BACKGROUND
In this assignment, CASA will collaborate with PA to implement a project in the designated intervention areas. Specifically, the project focuses on:
- Enhancing PA’s online presence by establishing and maintaining an active presence on social media platforms.
- Developing a comprehensive website to showcase PA’s activities and provide direct engagement opportunities.
To support this initiative, Swiss contact through CASA Rwanda plans to hire the services of a web design expert to assist PA in creating a professional website and optimizing their presence on social media platforms, thereby increasing their visibility and strengthening their brand identity
OBJECTIVE
In line with PA project budget, the primary objective of this assignment is to create visually appealing, user-friendly, and functional website and social media accounts that align with PA’s goals, brand identity, and target audience.
DUTIES AND RESPONSIBILITIES
In collaboration with the CASA Rwanda Market Manager and Platinum Agribusiness Ltd, the expert will help to create a dynamic online presence that drives engagement, supports business goal and provide a positive user experience.
The specific duties of the Expert include:
- Collaborate with all relevant stakeholders to understand PA’s objectives and translate them into effective web/social media designs.
- Develop innovative and visual web/social media designs that align with PA’s branding guidelines.
- Create interactive platforms that allow PA clients to interact and provide feedback.
- Design features and functionalities that support PA business goals in sales and branding.
- Optimize web pages for speed and performance to ensure fast load times and a smooth user experience.
- Create engaging accounts on all social media platforms.
DELIVERABLES
All the deliverables that relate to the implementing partner’s policies and systems must be vetted and approved by CASA and the partner to be deemed as having been satisfactorily completed. The required deliverables Include:
- Fully designed web pages that meet the project requirements (homepages, landing pages, product pages, blog or news sections, contact forms, e-commerce interfaces). Responsive for all designs for mobile, tablet, and desktop screens. The developed web pages should be both in English and Kinyarwanda.
- Usability testing reports (insights and feedback from user testing)
- Performance testing reports (site speed…)
- Responsive and well working social media accounts (x, Instagram, Youtube, etc)
- Training materials and sessions for team members on updating and maintaining the site.
- Final report summarizing the completed work and outcomes
ASSIGNMENT MANAGEMENT and DURATION
Duration
Expected Start Date: February 2025
Expected End Date: April 2025
Assignment Days
Up to 19 workdays
Reporting Lines
The expert will report to PA CEO and CASA Poultry Market Manager.
REQUIREMENTS and EXPERTISE
Key qualification and field of expertise for the ideal expert are:
- Education: degree in computer science, information technology and other related degree
- Minimum of 3 years of professional experience in web design,
- Proven hands-on skills in HTML, CSS, Javascript, and design tools.
- Demonstrable prior experience in web development.
- Excellent written and oral communication in English and Kinyarwanda, listening and interpersonal skills with the ability to deal tactfully and diplomatically with a wide range of people combined with an appreciation of the importance of confidentiality.
- Willingness to take on new assignments at short notice and ability to travel to remote places.
- Ability to make decisions regarding own work, often in ambiguous situations and suggest recommendations regarding own function/discipline.
- Ability to function with minimum guidance and under pre-set procedures with attention to detail;
- Able to exercise independent judgment within defined policies and practices.
TERMS OF PAYMENT
As per Swiss contact norms and mutually agreed during the signing of the contract.
Note: This term of reference can be amended by the Country Manager as necessary.
Offers/proposals should only be submitted on the mentioned email: rw_info@swisscontact.org
Deadline: 26th February 2025
You Might Also Like
Leave A Comment
Popular News
